In the mad rush to market your product or service, you may have overlooked one major thing that could bring clients through your door.
The top priority for a small business, beyond just getting random people in, is keeping them there. To do this, you must build client relationships.
You put a lot of effort into your small business before you offered it to the world, and all that effort likely makes you an expert.
When push comes to shove, your expertise is what will make you stand out to customers. Expertise will draw in clients and keep them coming back. If you’ve put in the effort to develop your expertise over a period of time, don’t shy away from showing it!
Have the expertise, but don’t know how to sell it? We’ve got some business growth tips for you below!
Build Client Relationships Through Expertise
If you want to polish up your expertise…
Engage in deliberate practice.
Ever hear that saying, practice makes perfect? That advice needs a tiny little adjustment. The truth is that perfect practice makes perfect!
If you do something the wrong way a hundred times, you’ve trained yourself to do that thing the wrong way.
If you want to build client relationships and, in turn, brand exposure, you’ll need to be informative and reliable.
Build your expertise with deliberation so that you’re truly getting better, not worse!
Get a guru or a group.
As much as you might like to, you just can’t go it alone.
Small business growth depends on a support system that gives valuable support and feedback.
Ever seen the result of someone surrounded by people who only tell them yes, or praise them? The first step to becoming an expert is to admit you’re not an expert. You don’t know everything, you can’t know everything, and you need people around you to weigh in with corrections, advice, and tips.
You have a lot to learn, and you can’t teach it all to yourself.
Slow down. Gradual improvement is the goal.
Anyone who’s tried to lose 20 pounds in one week for a wedding (ahem) knows this.
You might be able to do some impossible, extraordinary thing, but the fall out is going to be tremendous. One whiff of that wedding cake and you’re going to tackle the table it stands on like the broad-shouldered fullback your strapless bridesmaid dress makes you out to be. Lasting gains toward your goal are made one baby step at a time, so the skill can settle in and stick.
It seems that everyone is declaring themselves an expert these days.
The problem is that everyone takes their own experience and presumes it to be expertise. We all tend to look at the world through our own lens, and we trust that lens above all else. However, that lens is subjective – it is our opinion. True expertise comes from a healthy respect for objective fact. Are you really the world’s best cook? Really?
Truth be told, not all of us are meant to be experts. Some of us are more jack-of-all-trades. And that’s okay.
Or maybe you just haven’t found the one thing you’re willing to devote a truck-load of attention to yet. Because, trust us, becoming an expert takes a truck-load of attention.
The hourly investment that has been set for becoming an expert on anything starts at around 10,000.
Seriously! Calculate whether you’re willing to devote that many clock-rotations to what you’re doing. If not, you can still do business – just know that you’ll need to outsource your expert.
Knowing what you’re talking about will help you in building clientele and building rapport with clients, but your team is here for that too. As a small business owner, you can’t do everything.
Learn where to develop your skills, and where to outsource.
Outsourcing for Business Growth
Experiencing business growth is unlikely if you try to do it all yourself. You’ll want to build client relationships by becoming an expert in your industry, not an expert in everything business-related.
Stretching all of the responsibilities of a small business owner across your own limited resources is a recipe for disaster.
You Know Your Business – We Know Payroll.
There’s no reason for you to become a payroll expert. There’s also no reason for you to hire one. Doing either of these will not help you build client relationships.
Instead, turn to PayWow, the payroll software solution committed to helping small businesses grow.
We’ve made payroll incredibly simple for you and your employees or contractors. Don’t believe us? Watch the video below.
We know we can help you. Take a look over at PayWow.com, sign up for a free account, and see how our expertise can make you look like a payroll expert overnight!