Expertise is Essential: How to Gain Trust, and Clients!

In the mad rush to market your product or service, you may have overlooked the one thing that could bring clients streaming through your door. You put a lot of effort into your product or service before you offered it to the world, and all that effort likely makes you an expert.   When push comes to shove, your expertise is what will make you stand out to customers.  Expertise will draw in clients, and keep them coming back.  If you’ve taken the care to develop your expertise over a period of time, don’t shy away from showing it!  Outshine your competition by being that gold medal business leader you know you are.

Worried that you aren’t quite up to snuff?  Have the expertise, but don’t know how to sell it?  We’ve got some tips for you below!

Expertise gives clients confidence.

Expertise is Essential: How to Gain Trust, and Clients!

If you want to polish up your expertise…

Engage in deliberate practice.

Ever hear that saying, practice makes perfect? Au contraire, mon ami!  This simply isn’t so!  The advise needs a tiny little adjustment.  The truth is that perfect practice makes perfect!  If you do something the wrong way a hundred times, guess what!  You’ve trained yourself to do that thing the wrong way. Be studied and careful when building your expertise, so that you’re truly getting better, not worse!

Get a guru, or a group.

As much as you might like to, you just can’t go it alone.  Ever seen the result of someone surrounded by people who only tell them yes, or praise them? The first step to becoming an expert is to admit you’re not an expert.  You don’t know everything, you can’t know everything, and you need people around you to weigh in with corrections, advice and tips.  You have a lot to learn, and you can’t teach it to yourself.


Slow down. Gradual improvement is the goal.

Anyone who’s tried to lose 20 pounds in one week for a wedding (ahem) knows this.  You might be able to do some impossible, extraordinary thing, but the fall out is going to be tremendous.  One whiff of that wedding cake and you’re going to tackle the table it stands on like the broad-shouldered fullback your strapless bridesmaid dress makes you out to be.  Lasting gains toward your goal are made one baby step at a time, so the skill can settle in and stick.

Measure objectively.

It seems that everyone is declaring themselves an expert these days.  Take one look at The Internet, and you would think that expertise runs wild.  The problem is that everyone takes their own experience and presume it to be expertise.  We all tend to look at the world through our own lens, and to trust that lens above all. However, that lens is subjective – it is our opinion. True expertise comes from a healthy respect for objective fact.  Are you really the world’s best cook? Really? 


Focus! Concentration!

Truth be told, not all of us are cracked up to be experts.  Some of us are more jack-of-all-trades.  And that’s okay.  Or maybe you just haven’t found the one thing you’re willing to devote a truck load of attention to yet.  Because, trust us, becoming a expert takes a truck load of attention.  We’re talking megaton, here.  The amount of hours that have been estimated to go into becoming an expert on anything starts at around 10,000. Seriously!  Calculate whether you’re willing to devote that many clock-rotations to what you’re doing.  If not, you can still do business – just know that you’ll need to outsource your expert.

Eyes on the prize…way over there.

If you’re expecting to get instant gratification, you’re setting yourself up for disappointment.  Developing expertise is the very definition of having a good long game.  Experts are willing to lose some battles because they’re looking to win the war.  Mistakes and failures are all part of learning.  Experts actually welcome falling flat on their face, because they know those moments are contributing to the day they will be the star of the show, and remain standing.

If you want to show off your expertise…

It doesn’t matter what the price is!

In the video below, after telling a hilarious story about a broken washing machine, Alzay Calhoun states plainly what most business owners would love to hear from their customers: It doesn’t matter what the price is! Calhoun had a problem, and as soon as he came across an expert to handle it, he was engaged and willing to purchase the product he needed from that business.  Why? Because experts instill confidence in their customers or clients. How?  They immediately demonstrate their knowledge in a way that is reassuring to the client, and takes care of their particular need.  Note: The demonstration of expertise is focused on the client’s particular needs, not on showing off and giving excessive or irrelevant data.  No one likes a long-winded blowhard, but give your customer enough information to reassure them that you know what you’re doing, and you’re golden.

Human beings don’t like being told what to do.

When Mike Bosworth was trying to figure out why salespeople were hitting a slump after 18 months, he hit on a basic truism of human nature: we don’t like being told what to do.  In this way, experts are at a disadvantage.  To build on what we’ve learned in the previous paragraph about sharing your expertise (to recap: be brief), we can also add that you might need to be a little indirect.  Try the gentle approach.  Bosworth suggests first inviting your clients to tell you their story – this creates the trust and bonding that you will need with your client in order to offer them your expertise and have it be received well. Hear them before you tell them.  Really hear them. What they have to say may actually influence and improve your expertise.

Go with the expert – PayWow!

Expertise for payroll with PayWow.

You Know Your Business – We Know Payroll.

Here at PayWow, we have a little saying – You Know Your Business, We Know Payroll.  We know that you’re the expert at what you do, and we want to help you do just that, and do it best! There’s no need for you to spend one moment more trying to manage your payroll when there are experts out there to help you do it quickly and efficiently.  And if we do say so ourselves, PayWow is the expert when it comes to payroll! We have the perfect solution for you, and we’re ready to show you.

What good is it putting all that time (10,000 hours!) into doing something you love, and doing it well, if you can’t actually do that thing you do so well when you open your business? No one wants that!  Especially PayWow.  We know we can help you.  Take a look over at, sign up for a free account, and see how our expertise can make you look like a payroll expert overnight!

Make me an expert!

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