The month-long event had a host of fun activities, which according to Nishank Joshi, CMO, Nexus Malls, resulted in a revenue growth of 10 per cent … Are there certain types of vehicles that you prefer to employ BTL promotions in this category? Uddhav Poddar. Urban Square. Do you prefer to do this through BTL agencies directly or via your existing creative/media agency? Tribune News Service Amritsar, August 31 Nexus Malls has announced Ayushmann Khurrana as its ‘Happiness Ambassador’ for Mall of Amritsar and the other malls in its portfolio. Dalip Sehgal. Newsbarons is an online media platform designed to promote corporate news. A lotof initiatives require audience participation… so participation numbers, and profile of the people engaged based on age, location of residence, drive time from mall also help in deciding what is needed. I would think they complement each other. What is/will be the ratio of ATL to BTL in your promotional plans? NB: What is your rationale for using technology in your malls? Joshi joined Nexus Malls from K Raheja Corp where he spent close to seven years in two stints. For Nexus Mall, inclusion of technology plays an important role for creating unique end user experience and their experiment with Augmented Reality and other digital technologies has garnered huge success for them. “We have been seeing a 14 per cent growth in sales and about 12 per cent increase in footfall at our rebranded malls,” Nishank Joshi, CMO, Nexus Mall told BusinessLine. Our Partners & Participants. We started off the launch campaign with the hugely successful unplugged musical concert featuring Jonita and Papon. Nishank Joshi Jobs People Learning Dismiss Dismiss. Nishank Joshi, Chief Marketing Officer, received the award on behalf of the Nexus family. wordreatil . ED, Pacific Malls . All you need to do is pick it, pluck it, come to the mall and avail the discount,” Nexus Mall chief marketing officer Nishank Joshi told The Tribune. From community events for people in the catchment, to Live concerts and stand up comedies to pure play installations. Interestingly, malls are great spaces for BTL activities too. Not considering fixed costs like retainers and licenses, BTL in our malls constitute 60% of our marketing plan. Nishank Joshi, Chief Marketing Officer, Nexus Malls said, “At Nexus Malls, we firmly believe that digital is the way forward to revolutionise why people visit malls and what they do there. BTL has formed the very essence for mall promotions and advertising. NB: What trend do you see for malls in the country? Join now Sign in. CEO, Nexus Malls . Nexus mall Nishank Joshi, CMO says, “We have introduced a way to shop that fetches you reward this Christmas and New year. The company has witnessed around 18% yoy growth in sales volume and about 12% yoy increase in footfall across all assets and are equally optimistic for the upcoming quarters. Terms and condition. Can you also specify the range of activities that you are undertaking and propose to undertake as part of the below-the-line advertising and promotion? Management Team – Nexus Malls MD, Bhumika Realty (Urban Square) … Privacy Policy | Website Designed & Developed by. All Right Reserved. When we started looking out for someone who would be a human representation of our values, Ayushmann Khurrana was one name that stood out. The news is about Technology is the way to deliver superior experiential events: Nishank Joshi, CMO, Nexus Mall the latest news updates from Retail Sector in India. Apart from the usual footfalls and sales we measure customer and retailer satisfaction levels during the initiatives via live surveys. Nishank Joshi, the chief marketing officer of Nexus Malls, the Indian retail portfolio arm of investment firm the Blackstone Group, explains that India is becoming increasingly competitive for consumer goods companies. Freeport. Nishank Joshi, Chief Marketing Officer, Nexus Malls said, “As they say “Family is a gift that lasts forever” and what could be a more opportune time than Christmas to celebrate this gift. He said the malls … The pictures show the frenzy it has created! Nishank Joshi is on Facebook. The overall shopping behaviour of consumers, however, is constantly changing and shopping malls will need to focus on their strengths like touch, feel and experience, says Nishank Joshi, chief marketing officer, Nexus Malls, which is the Indian retail portfolio arm of world's leading investment firm The Blackstone Group. Given rising media costs, do you see BTL managing on its own, without ATL? CMO, Nexus Malls (A Blackstone Company) Arjun Sharma. Yash Ved is a Senior Correspondent at NewsBarons and comes with a decade of experience across leading online and offline publications. Nexus records 9 per cent annual sales growth, adds two new malls. Nexus Mall, a fully owned subsidiary of the Blackstone Group, currently has nine assets spread across Mumbai, Pune, Amritsar, Chandigarh and Ahmedabad. Post navigation. Vinculum. LinkedIn. CMO @ Nexus Malls ( A Blackstone Group Company ) Location Mumbai Area, India Industry Retail Elante was offering deals for up to January 18, said Nishank Joshi, chief marketing officer of Nexus Malls. It has been a magnificent summer at Seawoods Grand Central Mall alright. We hosted India’s first Augmented Reality show within the premises of our malls and also hosted India’s first Digital Dussehra, an eco-friendly way to celebrate the occasion across our entire portfolio. While sales and salience are good indicators of its success, what are the attributes you look at to measure the success of a BTL campaign? Kicking off BTL Baatein Series 3: Interview with Eddie Udagawa, Canon India… Powered by VISCOMM, BTL Baatein with Sandeep Jajoo, Hathway Digital… Powered by VISCOMM, BTL Baatein with Ravi Rai, Novotel… Powered by VISCOMM, BTL Baatein powered by VISCOMM… Amitabh Dikshit, Eveready Industries. Nishank: Malls are the future of social spaces and will become even more aligned to the future needs of the consumer. Nexus Malls, the Indian retail portfolio arm of The Blackstone Group, was conferred with Gold for Marketing Excellence in Market Positioning and Brand Awareness category for its StyleHashtags campaign at the recently concluded International Council of Shopping Centers Forum in Singapore. At around the same time we debuted with a first in Navi Mumbai – an Augmented Reality experience where people can come face to face with the wildlife in the Arctic. Chairman, Merlin Group of Companies and Partner-Director, South City Group . We predominantly are still a market that believes in ‘touch & feel’ before we make a purchase. Traditionally malls have stuck to events that revolve around kids & women.However today, there are a plethora of activations that we create. Through our latest Ad campaign, we aim to convey the same message amongst our patrons." We garnered a reach of over 21 million people over two days. We also hosted Digital Pictionary across our portfolio on Children’s Day. While we have an agency on retainer for creative duties, our BTL activations are always awarded on pitches. We are pushing boundaries when it comes to ideas and innovations within malls. 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